account executive (ae)
As an Account Executive, subject is responsible for day-to-day interaction with his/her assigned clients, supervision of active projects to include monitoring of deadlines and execution of plans to completion, writing conference reports to record results of meetings and telephone conversations and timely invoicing of his/her assigned clients and projects. In addition, subject is responsible for marketing plan development; research, writing and presenting developed plans for both existing and new business initiatives. From time-to-time the planning and execution of events will be party to this job responsibility.
As an adjunct to the day-to-day tasks outlined above, subject is responsible for representing Spiro & Associates in the community at select social / business venues, and other tasks as directed by Agency principal and department heads.
Excellent writing and research skills a must. Three years previous account executive or customer service representative experience required.
Must be able to handle multiple clients at one time. To succeed in this role, you must be able to anticipate obstacles and have a sense of urgency. Being able to address clients’ concerns, issues and feedback and deliver completed projects by deadline is an important trait for advertising account executives. As they often work on multiple accounts, an attention to detail and organizational skills are also essential so nothing slips under the radar.
AE’s provide a critical liaison between the creative staff of the agency and its clients. They’re creative forces, but they’re also problem-solvers. A keen ability to multitask keeps everything running smoothly. A great deal depends on the accurate and insightful interpretation of clients’ wishes and goals, and transmitting that information to the appropriate staff within the agency.
Advertising Account Executive Skills & Competencies
- Communication skills: You’ll need the ability to communicate clearly both verbally and in writing.
- Organizational skills: You’ll be charged with overseeing several projects, and different aspects of projects, so a knack for organization is vital.
- Interpersonal skills: Excellent people skills and the ability to work with a wide range of people are important.
- Professional appearance and persona: In many respects, you’re the face of your agency.
- Nerves of steel: You must be able to handle pressure well.
SASS Tasks and Responsibilities
The following are some of the basic responsibilities of a typical month as an AE at Spiro & Associates:
- Meet with clients and present findings to the agency.
- Discuss projects with clients.
- Write briefs.
- Formulate advertising.
- Formulate marketing strategies
- Define advertising budgets.
- Present creative work to client. We typically email the clients a pdf of the work for approval unless there are regularly scheduled meetings. In this case, AE will bring all work to client to review in person. Client will sign off and work will move onto production.
- Present business pitches to clients. 99% of the time, Chief Creative Officer will be presenting.
- Day-to-day administrative duties.
- Lead brainstorming sessions.
- End of the month invoicing.