See Yourself Here

Often times when creating a print or digital ad campaign, my staff and I at Spiro & Associates find ourselves in a debate with our clients with regards to imagery. We often hear, “Should the product be the main photo? — that’s what people want to see.” Really???...

The Clawback Law and Spiro & Associates

Business Observer’s Lee County Editor Jean Gruss recently learned that there is a law that allows businesses filing for bankruptcy to ask companies it did business with to give back money that was earned in good faith. That is essentially what TOUSA, parent company of...