The Challenge

TIB Bank had recently made the migration from the Florida Keys to Collier County.  As a new player in a marketplace flooded with long-standing financial institutions, it was imperative that they establish themselves as a viable banking institution both on the residential side and on the commercial side.

The Solution

Spiro & Associates used classic storybook lessons-learned to transcend all ages and both segments of the market to communicate the one thing everyone was seeking – Trust. The technique provided an immediate “I get it” impact, and made the eye-catching campaign a huge success.

The Result

TIB Continues to grow throughout Southwest Florida. As its deposit base continues to grow, it is apparent the firm has become one of the highest performing banking institutions in the area.