Wayne Wiles: Comprehensive [Marketing Strategies] and [Advertising Solutions]

Wayne Wiles Creative Rational

Wayne Wiles Floor Coverings, founded in 1985 by Wayne Wiles, is a premier southwest Florida floor coverings and installation company. They service Fort Myers, Cape Coral, Naples, Estero, and surrounding cities. They came to us first in 2015 looking to expand their reach and in 2023, they enlisted us with the task of showcasing their new and improved showrooms.

Floored by Design: Elevating the Brand with a timeless Logo. Our sophisticated logo design for Wayne Wiles encapsulates the tastefulness and quality of the longstanding brand. The choice of colors is subdued yet impactful, evoking a sense of prestige and trust. Every element of this logo is thoughtfully curated by our Brand Architects to convey professionalism and a sense of enduring quality, making it a symbol that resonates with audiences and stands the test of time.

Media Production that leaves you floored. Spiro & Associates wrote, directed, and produced a series of commercials based on their principles of LONGEVITY, SERVICE, and SELECTION. These commercials were quite successful in helping grow brand awareness for Wayne Wiles.

Most recently, Wayne Wiles asked us to develop a new series of television commercials for the brand; one of these we called “The Secret”. Building on the recognition of the former commercials, the secret formula that Wayne Wiles uses to deliver the finest floors is based on three things… Delivering SELECTION, providing Superior SERVICE, and treating people right for almost 40 years (LONGEVITY). In a creative twist, our spokesperson closed the commercial by revealing that the real secret is that selection, service, and longevity all begin with W – as in Wayne Wiles.
The second commercial, “First Class”, once again emphasized the top-notch quality of the Wayne Wiles products, service, and longstanding reputation, while cleverly referencing the high quality of service you’d receive on a first-class flight. It also reminded viewers that the Fort Myers location received a facelift, remodeled to better serve customers, as well as the opening of a sparkling new design studio location in sunny Naples, Florida. Both commercials highlight what makes Wayne Wiles the premier provider of flooring for the residents of Southwest Florida.

In addition to multiple television campaigns, the Brand Architects at Spiro & Associates also create content for their social media, handle public relations, as well as select print/Digital Campaigns.

There’s more where that came from…