STOFFT COONEY ARCHITECTS CREATIVE RATIONAL
Stofft Cooney Architects is an iconic architectural enterprise among industry peers, elite Realtors® and some of the country’s most affluent individuals who seek the firm out to design their homes. Company leaders Randall Stofft and John Cooney partner to lead some of the most sought-after architectural projects throughout Florida and other regions within North America, Europe, Russia, South America, and the Tropics. Their partnership brings together a portfolio of diversified clients and lifestyle, as well as a blend of couture architecture with sophisticated form, vision, style, and structure.
Stofft Conney Architects came to The Brand Architects™ on the recommendation of a trusted luxury homebuilder the agency represents. At the time, the firm had limited experience with marketing and advertising and relied on word-of- mouth referrals and personal relationships as their best advertising vehicles. The challenge for Spiro & Associates was to create a brand theme to be woven into each aspect of the firm’s internal messaging and external messaging in order to create a unified brand presence.
Spiro & Associates presented a themeology for the brand that would take their persona to the next level. The Agency angled to build upon their superiority and capitalize on their positive perception with a goal to elevate the brand and make it as timeless as Stofft Cooney’s designs.
Stofft Cooney regards its highly elegant style as “timeless.” That timelessness can manifest itself as completely contemporary or classically inspired and more ornate, just as its homes reminiscent of the Parisian Belle Epoque, evocative of the Italian and French Riviera, and imbued with the stately grandeur of Victorian/Edwardian British Empire. All of these sources of inspiration are representative of pivotal movements in architectural design in modern history.
In 2022, Randall Stofft celebrated his 40th year in the industry, and the firm celebrated the 20th year of the Stofft Cooney partnership. To celebrate this, the Agency developed an anniversary logo and worked closely with the client to take their brand beyond their previously used “everlasting” campaign to “Designs that last a lifetime”.
There’s more where that came from…