Internet of Behaviors

Internet of Behaviors (IOB.Inc) is a firm that provides proprietary software/hardware/technology used
to analyze, distill, and capitalize on people’s behaviors in a retail environment in order to improve their experience while increasing revenues. Their ultimate goal is to make the in-person retail experience enjoyable again, showcasing our digital transformation efforts and consumer behavior analysis.

This group of entrepreneurs, engineers, technologists, designers, product owners, and innovative thinkers hired Spiro & Associates to build a brand that would attract investors, market analysts, and brand managers. This partnership highlights our brand development services and strategic marketing capabilities.

Not wanting to be seen as a tech company, the term IOB screams ‘technology’ because IOB is often utilized to describe internet businesses. Spiro & Associates needed to create a positioning that would represent the company as fun and engaging; one with a personality. Therefore, we created SADEE (Shopper Analytics Driving Enhanced Experiences) – an inherently friendly, retail savvy spokesperson with a twist. SADEE isn’t your normal spokesperson; she is a real human we have turned into an AI brand personality, emphasizing our creative advertising and digital branding strategies. The Agency hired talent that we would film to capture her voice, mannerisms, and tone. Using third-party AI technology, we would then upload scripts for SADEE to say, placing her in different locations and situations.

Along with creating the IOB.Inc brand personality/spokesperson, the Agency also evolved their logo, website design, and sales deck. Our work in this area showcases our web design and graphic design expertise, further solidifying the client’s brand presence in the market.