Heatherwood Construction Marketing and Branding Strategy

Commercial construction in Southwest Florida is a highly competitive industry. Firms range in size from hundreds of employees to a handful. We had two distinct advantages when putting together our marketing arsenal for Heatherwood Construction; 1. The ownership and leader is a man of strong faith, hence the positioning line “Building On Principle.” And 2. Their reputation for building and remodeling clubhouses was second to none.

“Heatherwood Construction benchmarks unparalleled standards of excellence, integrity, and good old- fashioned values.” Their promise is: At Heatherwood Construction Company, we will work diligently to meet the goals of your project. Our goal is to provide you with a positive building experience with quality that will enhance the value of your facility.

Over the course of our relationship with Heatherwood, we have continuously evolved their web presence, elevated their social media presence with videos and drone footage, created new collateral, and developed a clubhouse specific direct marketing package.