Big Nicks – Creative Marketing Campaign Rational

A long time Agency friend who has multiple Big Nicks locations in the Carolina’s decided it was time to bring his Big Nicks BBQ concept home to Southwest Florida. Ownership met with the Agency, and we discussed the quality of the food, the attitude they wanted to present for their brand, and budget. The Brand Architects at Spiro & Associates went to work immediately on creating an eclectic and pithy campaign that echoed the attitude they wanted to portray while taking advantage of modern-day slang phrases.

This campaign resonated with its customers and Big Nicks was faced with being sold out of food (which is prepared daily), every day for weeks at a clip.

The Agency was so involved that when one wanna-be customer complained on social media because they could not get their Big Nicks BBQ, the restaurant reached out to the misfit marketing mavericks for advice. Collectively, it was decided they would respond to the complaint by putting on their marquee signage responses to this individual that were direct and hilarious!