BCB Homes Creative Rational

Our relationship with BCB Homes began informally as BCB Homes and Seagate Development Group, LLC came together to develop Hill Tide Estates on Boca Grande. BCB Homes noticed the creative product and brand communications we delivered on the community. So, they “test drove” the Agency by having us create a series of creative campaigns focused primarily on new brand positioning and market differentiation. Our initial assignments got us more immersive assignments, including content creation for their roofing subsidiary and brand messaging as well as marketing collateral for their models at Hill Tide Estates. That’s when the relationship formalized, and BCB Homes became an official client, asking us to create a new integrated marketing strategy that highlighted all of their capabilities.

BCB’s expectations got higher and higher with each successful brand activation, particularly the brochure. They were an undisputed leader and renowned brand in the luxury custom home market from Naples to Boca Grande even before they met us. So that motivated BCB to challenge us with a highly enigmatic question. “Where can you take our brand identity when it’s already at the very top?”

Our solution was to reach out to even more influential partners, key stakeholders, and prospective clients that BCB Homes desires to work with—as well as current collaborators they want to work with more frequently— through personalized marketing that would be personal, candid, and inviting in what we would label a brand evolution. The campaign would have the same dignified, understated tone and manner as the luxury homebuyer-focused branding but convey BCB’s interest in working with firms, brokerages, and individuals that share their core values such as a dedication to innovative solutions, an exceptional service experience, transparent communications, and a mutual respect for the caliber of work they consistently deliver.

The overarching theme and tagline of this campaign is “We Believe Anything is Possible.” A simple phrase expressing the core sentiment—that BCB Homes provides a unique client-centric approach to ensure they can achieve anything in their residential and commercial projects.

Over time this theme evolved into other promise-driven statements expressing that “We” (BCB Homes) understand their target audience members’ desire for impeccable standards and perfection. It is confident and resolute. It expresses shared credit for mutual success. And it assures potential partners of the greater benefits of strategic partnerships.

Winning new clients based on work of ours they admired, combined with an unabridged recommendation from their industry partner (and our client) was a humbling outcome for us. For BCB Homes, they have honored us with ongoing assignments because of the tremendous number of qualified leads they generated, increased sales, and a continuation of an award-winning track record for their promotional materials. We look forward to a long, trusted partnership and strategic collaboration with BCB Homes.