SVN COMMERCIAL PARTNERS CREATIVE RATIONAL
In a state flooded with Real Estate Brokerages and Realtors® how do make one brand stand out more than another? You hire the Brand Architects® at Spiro & Associates and let them solve that problem for you.
Once retained, the Brand Architects at Spiro & Associates held a brand evolution session internally and asked the question “What is SVN Commercial Partners in a nutshell? Or, as we call it, a Brand Positioning Line?” (Some might call it a slogan, but it is essentially the same thing.) After an extensive session of throwing everything against the wall we determined that SVN Commercial Partners is thoughtful and deliberate with the actions they take. SVN is calculated with the moves they make. SVN is inventive. SVN is original. SVN is competent and ‘next-level’ professionals at everything they do.
Therefore, the new brand positioning is Deliberately Different.
This short, powerful line tells a reader everything it needs to know about SVN Commercial
Partners: that it is thoughtful, disciplined, and confident enough to step out beyond the status quo, ‘everyday’, and ‘same old same old’ of their peers within the industry. Or, as SVN’s Managing Director, put it in an email to us:
We’re different, and we’re good at it.
and we know it.
and it shows.
and we own it.
and it works!
With the new brand personality in place SVN asked that we create a corporate brochure for them that mirrored the presentation Spiro & Associates used in its pitch. What a compliment! In addition, the agency was retained to create multiple pieces of collateral.
There’s more where that came from…