KOOGLER HOMES CREATIVE RATIONAL
There are a few things in life that are certain. One is that if you are in Cape Coral, FL, a Koogler-built home is inevitable. The second is that for the nearly thirty years that Koogler Homes has been in business, Spiro & Associates marketing, advertising, public relations and branding agency has been by their side and working behind the scenes for them.
Over the years, the Koogler brand has evolved from building luxurious single-family homes to adding a remodeling division to becoming a Certified Green Builder, along with introducing the “Island Series” of homes which is a smaller, less customized collection of homes. This growth has been supported by innovative marketing strategies and branding excellence.
The Koogler brand epitomizes the most impeccable standards in technology and smart-home automation, artisanship, functionality, innovation, future-forward architecture, and ultra-personal style. These qualities have been highlighted through effective public relations and advertising campaigns, ensuring “Koogler Country” is recognized as Cape Coral’s premier building experience “Where Superb is Standard.” Originally, “Koogler Country” was a concept to stake claim to Cape Coral in our audiences’ minds. Adding the tagline “Where superb is standard” helped define Koogler Homes as the most advanced and enviable works of live-in art, significantly boosted by strategic communications.
The palette, fonts, and breathtaking design aesthetic of Koogler Homes differentiate the brand’s look and feel from the competition. It clearly communicates the degree of advantage prospects and partners can expect, a testament to Spiro & Associates’ expertise in brand differentiation and creative services.
There’s more where that came from…