J.R. Evans Engineering – Enhancing Brand Presence Through Expert Engineering Solutions

J.R. Evans Engineering is a Southwest Florida engineering firm made up of a “team of experts who offer decades of experience in providing unparalleled solutions to complicated projects.” These experts are comprised of four Principals with experience in many areas of engineering, which is critical to the firm’s two niches of focus: Floodplain Management and Land Development Design & Permitting.

J.R. Evans Engineering engaged Spiro & Associates with a very specific list of functionality items they wanted to see on their website but granted The Brand ArchitectsTM creative freedom when it came to the design. After initially working with them on their web presence, the firm was impressed enough that they turned us loose on evolving their logo, creating a new print/digital ad campaign, and evolving the overarching tone and manner for the firm.

We started by reviewing J.R. Evans’ portfolio of work and researching and learning all the things they do; we developed the tagline “Unparalleled Solutions,” which was applied to every aspect of the brand evolution. In addition, we capitalized on an {“e” graphic element} which became the standard for all that we executed.

Ultimately, we earned their public relations and social media as well and enjoy a strong relationship today.