SOS: Sustainable Outreach Society GOODNESS TO-GO EVENT
Five local business leaders, including Christopher Spiro came together to create an impactful charitable event that helped local residents in need and made a difference throughout the community. The goal was to ensure Cape Coral children, who rely on free or reduced lunch from the public-school system, had enough food to eat during the summer months. The event, known as “SOS: Save Our Summer–Feed the Cape!” came to fruition. Through sponsorships and donation sites created by Spiro & Associates, Southwest Floridians had an opportunity to donate canned, nonperishable goods, or money to the Cape Coral Caring Center which has helped families in need since 1990. Nearing the sixth anniversary of the event, the founding leaders felt the event needed an overhaul to reenergize the community and expand upon its outreach. Philanthropist and event co-founder Christopher Spiro, along with his team of Brand Architects™ took on the challenge to evolve the event and take it to the next level.
The Agency immediately went to work. While the goals and beneficiary remained the same, the most crucial task was to develop a new concept and name. Taking into consideration the amount of time and the commitment involved with the current event, the Agency set out to develop a concept that would not only simplify the overall process of giving but make it easier for donors to participate. The Agency settled on a concept that assumed a Robin Hoodesque personality of taking from the haves and giving to the have-nots, and established a designated day of giving they dubbed “Goodness To-Go!” The event would last one day and wouldn’t require donors to leave home, attend an event or drop off donated items to a predetermined location. The event exceeded the community’s expectations and filled the shelves in the pantry!
There’s more where that came from…